Pengaruh jalinan kekayaan media dan personaliti usahawan Islam terhadap kepercayaan pelanggan dalam membentuk kesetiaan kepada premis perniagaan

Pengaruh jalinan kekayaan media dan personaliti usahawan Islam terhadap kepercayaan pelanggan dalam membentuk kesetiaan kepada premis perniagaan

Customer loyalty is a determinant on the survival of a business, mainly through its ability to assist businesses in reducing marketing costs, in facing competitions, and in increasing profits. Based on the Media Richness Theory and Commitment-Trust Theory, this research sets out to identify the infl...

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Main Author: Noraihan, Mohamad
Format: Thesis
Language:eng
eng
eng
Published: 2018
Subjects:
HF5415.33 Consumer Behavior.
Online Access:https://etd.uum.edu.my/7462/1/Depositpermission_s900548.pdf
https://etd.uum.edu.my/7462/2/s900548_01.pdf
https://etd.uum.edu.my/7462/3/s900548_02.pdf
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id my-uum-etd.7462
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institution Universiti Utara Malaysia
collection UUM ETD
language eng
eng
eng
advisor Ishak, Mohd Sobhi
Mohd Rashid, Sabrina
topic HF5415.33 Consumer Behavior.
spellingShingle HF5415.33 Consumer Behavior.
Noraihan, Mohamad
Pengaruh jalinan kekayaan media dan personaliti usahawan Islam terhadap kepercayaan pelanggan dalam membentuk kesetiaan kepada premis perniagaan
description Customer loyalty is a determinant on the survival of a business, mainly through its ability to assist businesses in reducing marketing costs, in facing competitions, and in increasing profits. Based on the Media Richness Theory and Commitment-Trust Theory, this research sets out to identify the influence of media richness linkage in the context of customer loyalty. A longitudinal study in the form of two-phase panel study was carried out on the community of educational institutions who bought their computer related products at a computer business premise. Respondents were selected based on the combination of purposive sampling and systematic random sampling techniques. Some 295 respondents were interviewed in the first phase using questionnaires as soon as they purchased products at the identified premise to determine the influence of media richness linkage on trust and loyalty towards the business premise. In the second phase, a number of 192 respondents voluntarily completed the questionnaires after three months of purchase to ascertain their experience in using the products and their loyalty to continue their business transactions with the premise. A constructed hypothetical model was analysed through Partial Least Squares-Structural Equation Modeling (PLS-SEM). Results indicate that media richness linkage positively and significantly influenced customer’s trust during the information reinforcement process until purchase takes place. However, the media richness linkage is a temporary catalyst unlike usage experience and entrepreneur’s personality which bind customer loyalty to businesses. In sum, media richness linkage is an important advertisement stimulus in spurring the purchase of business products. The viability of customer’s loyalty towards business premises is still driven by customer’s trust towards good entrepreneur’s personality.
format Thesis
qualification_name Ph.D.
qualification_level Doctorate
author Noraihan, Mohamad
author_facet Noraihan, Mohamad
author_sort Noraihan, Mohamad
title Pengaruh jalinan kekayaan media dan personaliti usahawan Islam terhadap kepercayaan pelanggan dalam membentuk kesetiaan kepada premis perniagaan
title_short Pengaruh jalinan kekayaan media dan personaliti usahawan Islam terhadap kepercayaan pelanggan dalam membentuk kesetiaan kepada premis perniagaan
title_full Pengaruh jalinan kekayaan media dan personaliti usahawan Islam terhadap kepercayaan pelanggan dalam membentuk kesetiaan kepada premis perniagaan
title_fullStr Pengaruh jalinan kekayaan media dan personaliti usahawan Islam terhadap kepercayaan pelanggan dalam membentuk kesetiaan kepada premis perniagaan
title_full_unstemmed Pengaruh jalinan kekayaan media dan personaliti usahawan Islam terhadap kepercayaan pelanggan dalam membentuk kesetiaan kepada premis perniagaan
title_sort pengaruh jalinan kekayaan media dan personaliti usahawan islam terhadap kepercayaan pelanggan dalam membentuk kesetiaan kepada premis perniagaan
granting_institution Universiti Utara Malaysia
granting_department Awang Had Salleh Graduate School of Arts & Sciences
publishDate 2018
url https://etd.uum.edu.my/7462/1/Depositpermission_s900548.pdf
https://etd.uum.edu.my/7462/2/s900548_01.pdf
https://etd.uum.edu.my/7462/3/s900548_02.pdf
_version_ 1747828222378115072
spelling my-uum-etd.74622021-08-11T04:47:35Z Pengaruh jalinan kekayaan media dan personaliti usahawan Islam terhadap kepercayaan pelanggan dalam membentuk kesetiaan kepada premis perniagaan 2018 Noraihan, Mohamad Ishak, Mohd Sobhi Mohd Rashid, Sabrina Awang Had Salleh Graduate School of Arts & Sciences Awang Had Salleh Graduate School of Arts and Sciences HF5415.33 Consumer Behavior. Customer loyalty is a determinant on the survival of a business, mainly through its ability to assist businesses in reducing marketing costs, in facing competitions, and in increasing profits. Based on the Media Richness Theory and Commitment-Trust Theory, this research sets out to identify the influence of media richness linkage in the context of customer loyalty. A longitudinal study in the form of two-phase panel study was carried out on the community of educational institutions who bought their computer related products at a computer business premise. Respondents were selected based on the combination of purposive sampling and systematic random sampling techniques. Some 295 respondents were interviewed in the first phase using questionnaires as soon as they purchased products at the identified premise to determine the influence of media richness linkage on trust and loyalty towards the business premise. In the second phase, a number of 192 respondents voluntarily completed the questionnaires after three months of purchase to ascertain their experience in using the products and their loyalty to continue their business transactions with the premise. A constructed hypothetical model was analysed through Partial Least Squares-Structural Equation Modeling (PLS-SEM). Results indicate that media richness linkage positively and significantly influenced customer’s trust during the information reinforcement process until purchase takes place. However, the media richness linkage is a temporary catalyst unlike usage experience and entrepreneur’s personality which bind customer loyalty to businesses. In sum, media richness linkage is an important advertisement stimulus in spurring the purchase of business products. The viability of customer’s loyalty towards business premises is still driven by customer’s trust towards good entrepreneur’s personality. 2018 Thesis https://etd.uum.edu.my/7462/ https://etd.uum.edu.my/7462/1/Depositpermission_s900548.pdf text eng public https://etd.uum.edu.my/7462/2/s900548_01.pdf text eng public https://etd.uum.edu.my/7462/3/s900548_02.pdf text eng public http://sierra.uum.edu.my/record=b1697830~S1 Ph.D. doctoral Universiti Utara Malaysia al-Quran al-Karim Aaker, D. A. (1996). Measuring brand equity across products and markets. California Management Review, 38(3), 102-120. Abdelkader, O. A. (2013). Trust in Facebook ads: A cross-national prospective. 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