Determinants of purchase intention towards luxury fashion brands among generation Y consumers': A study among postgraduate students of University Utara Malaysia (UUM)
Given the tremendous increase in demand for luxury fashion product among generation Y consumers’, had subsequently increased the concern among manufacturers and companies about the importance of measuring the crucial determinants that affect the purchase intention of luxury product brands within th...
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| 格式: | Thesis |
| 語言: | eng eng |
| 出版: |
2018
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| 主題: | |
| 在線閱讀: | https://etd.uum.edu.my/7475/1/s820610_01.pdf https://etd.uum.edu.my/7475/2/s820610_02.pdf |
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