Factors influencing takaful products acceptance among executive-level workers in CMA CGM Malaysia Sendirian Berhad (I-City Branch)
The purpose of the study is to investigate the factors of network expansion of agency distribution, awareness of consumers about takaful, consumers switching behaviour and product innovation influencing takaful products acceptance among executive-level workers in CMA CGM Malaysia Sendirian Berhad (I...
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| Format: | Thesis |
| Language: | eng eng |
| Published: |
2017
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| Subjects: | |
| Online Access: | https://etd.uum.edu.my/7565/1/s820035_01.pdf https://etd.uum.edu.my/7565/2/s820035_02.pdf |
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