Factors influencing takaful products acceptance among executive-level workers in CMA CGM Malaysia Sendirian Berhad (I-City Branch)

The purpose of the study is to investigate the factors of network expansion of agency distribution, awareness of consumers about takaful, consumers switching behaviour and product innovation influencing takaful products acceptance among executive-level workers in CMA CGM Malaysia Sendirian Berhad (I...

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التفاصيل البيبلوغرافية
المؤلف الرئيسي:	Teoh, Kuih See
التنسيق:	أطروحة
اللغة:	eng eng
منشور في:	2017
الموضوعات:	HG Finance
الوصول للمادة أونلاين:	https://etd.uum.edu.my/7565/1/s820035_01.pdf https://etd.uum.edu.my/7565/2/s820035_02.pdf
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id	my-uum-etd.7565
record_format	uketd_dc
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng
advisor	Ahmad Razimi, Mohd Shahril Mustafa Kamil, Bidayatul Akmal
topic	HG Finance
spellingShingle	HG Finance Teoh, Kuih See Factors influencing takaful products acceptance among executive-level workers in CMA CGM Malaysia Sendirian Berhad (I-City Branch)
description	The purpose of the study is to investigate the factors of network expansion of agency distribution, awareness of consumers about takaful, consumers switching behaviour and product innovation influencing takaful products acceptance among executive-level workers in CMA CGM Malaysia Sendirian Berhad (I-city Branch). Quantitative research design that involved of questionnaire had been used in this study on testing factors influencing takaful products acceptance among executive-level workers in CMA CGM Malaysia Sendirian Berhad (I-city Branch). Simple random sampling method had been used in this study. Primary data were collected through series of questions in a questionnaire that were distributed among the executive-level workers in CMA CGM Malaysia Sendirian Berhad (I-city Branch). 80 sets of the questionnaire had been distributed and researcher got back 80 sets of the questionnaire. The response rate for this study was 100%. All the data collected from respondents were analysed based on the Statistical Package for Social Sciences (SPSS) Version 23 software. The data analysis involved both descriptive and inferential statistics. Besides that, correlation analysis and regression analysis had been used in this study. Findings indicated that there is no positive significant relationship between the factors of network expansion of agency distribution and consumer switching behaviour with takaful products acceptance among executive-level workers in CMA CGM Malaysia Sendirian Berhad (I-city Branch). On the other hand, findings shown that the factors of awareness of consumers about takaful and product innovation are having positive significant relationship with takaful products acceptance among executive-level workers in CMA CGM Malaysia Sendirian Berhad (I-city Branch). The findings of this research has become useful for takaful companies to focus and put more effort on the factors of awareness of consumers about takaful and product innovation in order to be successful in the insurance industry in the coming future.
format	Thesis
qualification_name	masters
qualification_level	Master's degree
author	Teoh, Kuih See
author_facet	Teoh, Kuih See
author_sort	Teoh, Kuih See
title	Factors influencing takaful products acceptance among executive-level workers in CMA CGM Malaysia Sendirian Berhad (I-City Branch)
title_short	Factors influencing takaful products acceptance among executive-level workers in CMA CGM Malaysia Sendirian Berhad (I-City Branch)
title_full	Factors influencing takaful products acceptance among executive-level workers in CMA CGM Malaysia Sendirian Berhad (I-City Branch)
title_fullStr	Factors influencing takaful products acceptance among executive-level workers in CMA CGM Malaysia Sendirian Berhad (I-City Branch)
title_full_unstemmed	Factors influencing takaful products acceptance among executive-level workers in CMA CGM Malaysia Sendirian Berhad (I-City Branch)
title_sort	factors influencing takaful products acceptance among executive-level workers in cma cgm malaysia sendirian berhad (i-city branch)
granting_institution	Universiti Utara Malaysia
granting_department	Othman Yeop Abdullah Graduate School of Business
publishDate	2017
url	https://etd.uum.edu.my/7565/1/s820035_01.pdf https://etd.uum.edu.my/7565/2/s820035_02.pdf
_version_	1747828235554521088
spelling	my-uum-etd.75652021-08-18T08:06:25Z Factors influencing takaful products acceptance among executive-level workers in CMA CGM Malaysia Sendirian Berhad (I-City Branch) 2017 Teoh, Kuih See Ahmad Razimi, Mohd Shahril Mustafa Kamil, Bidayatul Akmal Othman Yeop Abdullah Graduate School of Business Othman Yeop Abdullah Graduate School of Business HG Finance The purpose of the study is to investigate the factors of network expansion of agency distribution, awareness of consumers about takaful, consumers switching behaviour and product innovation influencing takaful products acceptance among executive-level workers in CMA CGM Malaysia Sendirian Berhad (I-city Branch). Quantitative research design that involved of questionnaire had been used in this study on testing factors influencing takaful products acceptance among executive-level workers in CMA CGM Malaysia Sendirian Berhad (I-city Branch). Simple random sampling method had been used in this study. Primary data were collected through series of questions in a questionnaire that were distributed among the executive-level workers in CMA CGM Malaysia Sendirian Berhad (I-city Branch). 80 sets of the questionnaire had been distributed and researcher got back 80 sets of the questionnaire. The response rate for this study was 100%. All the data collected from respondents were analysed based on the Statistical Package for Social Sciences (SPSS) Version 23 software. The data analysis involved both descriptive and inferential statistics. Besides that, correlation analysis and regression analysis had been used in this study. Findings indicated that there is no positive significant relationship between the factors of network expansion of agency distribution and consumer switching behaviour with takaful products acceptance among executive-level workers in CMA CGM Malaysia Sendirian Berhad (I-city Branch). On the other hand, findings shown that the factors of awareness of consumers about takaful and product innovation are having positive significant relationship with takaful products acceptance among executive-level workers in CMA CGM Malaysia Sendirian Berhad (I-city Branch). The findings of this research has become useful for takaful companies to focus and put more effort on the factors of awareness of consumers about takaful and product innovation in order to be successful in the insurance industry in the coming future. 2017 Thesis https://etd.uum.edu.my/7565/ https://etd.uum.edu.my/7565/1/s820035_01.pdf text eng public https://etd.uum.edu.my/7565/2/s820035_02.pdf text eng public masters masters Universiti Utara Malaysia Abdullah, M., Amanbayev, Y., Omer, G.S., & Elobied, A. (2012). An overview of takaful in Malaysia. (PhD thesis, The Global University in Islamic Finance, Kuala Lumpur, Malaysia). 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Factors influencing takaful products acceptance among executive-level workers in CMA CGM Malaysia Sendirian Berhad (I-City Branch)

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