The determinants of life insurance ownership : the mediating effect of risk perception

The conventional life insurance and family Takaful market penetration rate was at 54.6 percent in 2015 indicating that about half of the Malaysian population is still uninsured. This study is conducted to investigate (a) the relationship of life insurance ownership with demographic and psychographic...

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Bibliographic Details
Main Author: Tan, Suang Sin
Format: Thesis
Language:eng
eng
Published: 2018
Subjects:
Online Access:https://etd.uum.edu.my/7647/1/Depositpermission_s94688.pdf
https://etd.uum.edu.my/7647/2/s94688_01.pdf
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