Determinants of customer loyalty in Pakistan's Telecom sector: An exmination of differences between stayers and switchers
Customer loyalty has gained foremost attention among the practitioners and the academic researchers because of its proximity to organizational growth, profit and survival. Based on existing literature, this study has highlighted a few critical issues related to the telecommunication sector in Pakist...
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| Format: | Thesis |
| Language: | eng eng |
| Published: |
2018
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| Subjects: | |
| Online Access: | https://etd.uum.edu.my/7794/1/s901475_01.pdf https://etd.uum.edu.my/7794/2/s901475_02.pdf |
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