Factors influencing online shopping spending among UUM students

Online shopping is growing rapidly in Malaysia as a new way to shop due to the advancement of the internet. The convenience of online shopping rendering it an emerging trend among consumers, especially the young generation. Therefore, the purpose of this research is to identify the factors that infl...

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Bibliographic Details
Main Author: Nur Harisa, Aniruddin
Format: Thesis
Published: 2018
Online Access:https://etd.uum.edu.my/7849/1/s822256_01.pdf
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