Factors influencing online shopping spending among UUM students

Factors influencing online shopping spending among UUM students

Online shopping is growing rapidly in Malaysia as a new way to shop due to the advancement of the internet. The convenience of online shopping rendering it an emerging trend among consumers, especially the young generation. Therefore, the purpose of this research is to identify the factors that infl...

Full description

Saved in:
Bibliographic Details
Main Author: Nur Harisa, Aniruddin
Format: Thesis
Language:eng
eng
Published: 2018
Subjects:
HF5415.33 Consumer Behavior.
Online Access:https://etd.uum.edu.my/7849/1/s822256_01.pdf
https://etd.uum.edu.my/7849/2/s822256_02.pdf
Tags: Add Tag
No Tags, Be the first to tag this record!
id my-uum-etd.7849
record_format uketd_dc
institution Universiti Utara Malaysia
collection UUM ETD
language eng
eng
advisor Abu Bakar, Abu Sufian
topic HF5415.33 Consumer Behavior.
spellingShingle HF5415.33 Consumer Behavior.
Nur Harisa, Aniruddin
Factors influencing online shopping spending among UUM students
description Online shopping is growing rapidly in Malaysia as a new way to shop due to the advancement of the internet. The convenience of online shopping rendering it an emerging trend among consumers, especially the young generation. Therefore, the purpose of this research is to identify the factors that influence online shopping spending among students in University Utara Malaysia. The specific objectives in this research include to identify how consumer socioeconomic characteristics and characteristics of the web as a sale channel such as security and time saving influence online shopping spending among UUM students. It also examined the influence of website characteristics towards online shopping spending. Primary data collection method in the form of self-administrated questionnaire and multistage sampling technique was used to collect the data. University students that currently pursuing their studies in University Utara Malaysia were selected as the subject of analysis. 304 out of 400 sets of questionnaires distributed were valid for analysed using SPSS version 22. Independent sample t-test, Pearson's correlation analysis and multiple regression analysis were used to test hypotheses and detennine the significance and degree of relationship between dependent and independent variables. The results and findings show that in terms of gender, female make online purchased more than male and in terms of age, higher age group make more online purchased compared to lower age group. For the allowance, respondents who have higher allowance spend more on online shopping compared to respondents who have lower allowance. Moreover for security, time saving and website design variables, there was found to be significant and positive relationship with consumer spending. Security is the most relatively powerful independent variable in influencing consumer spending towards online shopping. The study recommended that various risk reducing strategies should be developed by online retailers because consumers are more likely to make online purchases if they feel their security and privacy provided by online vendors are adequate. Another recommendation is that further research could examine variant groups of online consumers in other contexts, for example sample from working adults were to be included to minimise sampling bias.
format Thesis
qualification_name masters
qualification_level Master's degree
author Nur Harisa, Aniruddin
author_facet Nur Harisa, Aniruddin
author_sort Nur Harisa, Aniruddin
title Factors influencing online shopping spending among UUM students
title_short Factors influencing online shopping spending among UUM students
title_full Factors influencing online shopping spending among UUM students
title_fullStr Factors influencing online shopping spending among UUM students
title_full_unstemmed Factors influencing online shopping spending among UUM students
title_sort factors influencing online shopping spending among uum students
granting_institution Universiti Utara Malaysia
granting_department Othman Yeop Abdullah Graduate School of Business
publishDate 2018
url https://etd.uum.edu.my/7849/1/s822256_01.pdf
https://etd.uum.edu.my/7849/2/s822256_02.pdf
_version_ 1747828276920844288
spelling my-uum-etd.78492021-08-11T05:21:07Z Factors influencing online shopping spending among UUM students 2018 Nur Harisa, Aniruddin Abu Bakar, Abu Sufian Othman Yeop Abdullah Graduate School of Business Othman Yeop Abdullah Graduate School of Business HF5415.33 Consumer Behavior. Online shopping is growing rapidly in Malaysia as a new way to shop due to the advancement of the internet. The convenience of online shopping rendering it an emerging trend among consumers, especially the young generation. Therefore, the purpose of this research is to identify the factors that influence online shopping spending among students in University Utara Malaysia. The specific objectives in this research include to identify how consumer socioeconomic characteristics and characteristics of the web as a sale channel such as security and time saving influence online shopping spending among UUM students. It also examined the influence of website characteristics towards online shopping spending. Primary data collection method in the form of self-administrated questionnaire and multistage sampling technique was used to collect the data. University students that currently pursuing their studies in University Utara Malaysia were selected as the subject of analysis. 304 out of 400 sets of questionnaires distributed were valid for analysed using SPSS version 22. Independent sample t-test, Pearson's correlation analysis and multiple regression analysis were used to test hypotheses and detennine the significance and degree of relationship between dependent and independent variables. The results and findings show that in terms of gender, female make online purchased more than male and in terms of age, higher age group make more online purchased compared to lower age group. For the allowance, respondents who have higher allowance spend more on online shopping compared to respondents who have lower allowance. Moreover for security, time saving and website design variables, there was found to be significant and positive relationship with consumer spending. Security is the most relatively powerful independent variable in influencing consumer spending towards online shopping. The study recommended that various risk reducing strategies should be developed by online retailers because consumers are more likely to make online purchases if they feel their security and privacy provided by online vendors are adequate. Another recommendation is that further research could examine variant groups of online consumers in other contexts, for example sample from working adults were to be included to minimise sampling bias. 2018 Thesis https://etd.uum.edu.my/7849/ https://etd.uum.edu.my/7849/1/s822256_01.pdf text eng public https://etd.uum.edu.my/7849/2/s822256_02.pdf text eng public https://sierra.uum.edu.my/record=b1699435~S1 masters masters Universiti Utara Malaysia Aldridge, A., Forcht, K., & Pierson, J. (1997). Get linked or get lost: marketing strategy for the Internet. Internet research, 7(3), 161-169. Alreck, P. L., & Settle, R. B. (2002). The hurried consumer: Time-saving perceptions of Internet and catalogue shopping. Journal of Database Marketing & Customer Strategy Management, 10(1), 25-35. Bhatnagar, A., & Ghose, S. (2004). Segmenting conswners based on the benefits and risks of lnternet shopping. Journal of Business Research, 57(12), 1352-1360. Cavana, R. Y ., Delahaye, B. L., & Sekaran, U. (2001). Applied business research. Australia: John Wiley & Sons, Limited. Chang, M., K., Cheung, W., Lai, V., S. (2005), 'Literature derived reference models for the adoption of online shopping', lnformation & Management, Vol. 42(4), pp. 543-559. Chellappa, R. K., & Pavlou, P.A. (2002). Perceived information security, financial liability and consumer trust in electronic commerce transactions. Logistics Information Management, 15(5/6), 358-368. Cuneyt, K. Gautam, B.(2004). The impacts of quickness, price, payment risk, and delivery issues on on-line shopping, Journal of Socio-Economics, Vol.33, PP.241-251. Deaton, A., & Muellbauer, J. (1980). Economics and consumer behavior. Cambridge university press. Dhesi, D. (2017). Improving outlook for online shopping. StarBiz. Retrieved on 6 Nov 2017 from, https://www.pressreader.com/malaysia/the-star-malaysiastarbiz/201701 14/281848643295691 Forsythe, S. M., & Shi, B. (2003). Consumer patronage and risk perceptions in Internet shopping. journal of Business research, 56(11), 867-875. Goldsmith, R. E. & Bridges, E. (2000). Using attitudes to predict online buying behavior. Quarterly Journal of Electronic Commerce, 1, 245-253 Guo, X., Ling, K. C., & Liu, M. (2012). Evaluating factors influencing consumer satisfaction towards online shopping in China. Asian Social Science, 8(13), 40. Haq, Z. U. (2012). Perception towards online shopping: an empirical study of lndian consumers. International Journal ojE!ectronic Commerce, 1(8), 9-20. Hair, J. F., Bush, R. P., & Ortinau, D. J. (2006). Marketing research: within a changing information environment (3rd ed.). New York, USA: McGraw-Hill/Irwin. Hasan, B. (2010), 'Exploring gender differences in online shopping attitude', Computers in Human Behaviour, Vol. 26(4), pp.597-601. Hernandez, B., Jimenez, J., & Jose Martin, M. (2011). Age, gender and income: do they really moderate online shopping behaviour?. Online Information Review, 35(1), 113-133. Jadhav, V., & Khanna, M. (2016). Factors influencing online buying behavior of college students: A qualitative analysis. The Qualitative Report, 21(1), 1. Kamariah, N ., & Salwani, S. (2005). Determinants of online shopping intention. In Proceedings of international conference on e-commerce. Kau, A., K., Tang, Y., E., Ghose, S. (2003), 'Typology of online shppers', Journal of Consumer Marketing, Vol. 20(2), pp.139-156. Kearney, A. T. (2015). The 2015 Global Retail E-Commerce Index: Global Retail E Commerce Keeps On Clicking. Chicago: AT Kearney. Kesh, S., Ramanujan, S., & Nerur, S. (2002). A framework for analyzing e-commerce security. Information Management & Computer Security, 10(4), 149-158. Kim, D., & Benbasat, I. (2003). Trust-related arguments in internet stores: A framework for evaluation. J. Electron. Commerce Res., 4(2), 49-64. Kotler, P., Armstrong, G. (2010), Principles of Marketing, (13th edition), New Jersey: Pearson Education. Lester, D. H., Forman, A. M., & Lyod, D. (2005). Internet shopping and buying behaviour in college students. Services Marketing Quarterly, 27(2), 123-138. Liang, T. and Lai, H.(2000). ".Electronic store design and consumer choice: an empirical study". Proceedings of the 33rd Hawaii International Conference on System Sciences, Li, N., & Zhang, P. (2002). Consumer online shopping attitudes and behavior: An assessment of research. AMCIS 2002 Proceedings, 74. Lim, Y. J., Osman, A., Salahuddin, S. N., Romie, A. R., & Abdullah, S. (2016). Factors influencing online shopping behavior: the mediating role of purchase intention. Procedia Economics and Finance, 35, 401-410. Lohse, G. L., & Spiller, P. (1998). Electronic shopping. Communications of the ACM, 41(7), 81-87. Mathwick, C., Malhotra, N., & Rigdon, E. (2001). Experiential value: conceptualization, measurement and application in the catalog and Internet shopping environment*. Journal of retailing, 77(1), 39-56. Menon, S., & Kalm, B. (2002). Cross-category effects of induced arousal and pleasure on the Internet shopping experience. Journal of retailing, 78(1), 31-40. Monsuwe, P., T., Dellaert, C., G., B., Ruyter, K. (2004), 'What drives consumers to shop online? A literature review', International Journal of Service lndustry Management, Vol. 15(1), pp.102-121. Morganosky, M. A., & Cude, B. J. (2000). Conswner response to online grocery shopping. International Journal of Retail & Distribution Management, 28(1), 17-26. Nazir, S., Tayyab, A., Sajid, A., Rashid, H., Javed, I. (2012), 'How online shopping is affecting consumers buying behaviour in Pakistan?', International Journal of Computer Science Issues, Vol. 9(3), pp.486-495. Nuseir, M. T., Arora, N., Al-Masri, M. M., & Gharaibeh, M. (2010). Evidence of Online Shopping: A Consumer Perspective. International Review of Business Research Papers, 6(5), 90-106. Pillay, Suzanna. (2017) Online shoppers in a web of scammers. New Straits Times. Retrieved on 4 Jun 2017 from, https://www.nst.com.my/news/exclusive/2017/06/245502/online shoppers-webscammers Ravald, A and Gromoos, C (1996). The Value Concept and Relationship Marketing. European Journal of Marketing, 30, (2), 19-30. Rudansky-Kloppers, S. (2014). Investigating Factors Influencing Customer Online Buying Satisfaction In Gauteng, South Africa. The International Business & Economics Research Journal (Online), 13(5), 1187. Shergill, G. S., & Chen, Z. (2005). Web-Based Shopping: Consumers'attitudes Towards Online Shopping In New Zealand. Journal of electronic commerce research, 6(2), 78. Solomon, M. R. (2006). Consumer behaviour: buying, selling and being/Michael R. Solomon.-. Sultan, M. U., & Uddin, M. (2011). Consumers' Attitude towards Online Shopping: Factors influencing Gotland consumers to shop online. Tan, S. H., Chan, I. Y. W., Lee, H. L., Leong, H. Y., & Teoh, S. K. (2011). Relationship betweenperceived benefits and undergraduates' online shopping decisions in Malaysia (Doctoral dissertation, UTAR). Tariq, A. N ., & Eddaoudi, B. (2009). Assessing the effect of trust and security factors on consumers' willingness for online shopping among the urban Moroccans. International Journal of Business and Management Science, 2(1), 17. Turan, A., H. (2011), 'Internet Shopping Behaviour of Turkish customers: comparison of two competing models', Journal of Theoretical and Applied Electronic Commerce Research, Vol.7(1), pp.77-93. Uygun, M., Ozciftci, V., Divanoglu, S., U. (201 I), 'Factors affecting online shoping behaviour of consumers', Organizasyon ve Yonetim Bilimleri Dergisi, Vol.3(2), pp.373-385. Warrington, T. B., Abgrab, N. J., & Caldwell, H. M. (2000). Building trust to develop competitive advantage in e-business relationships. Competitiveness Review: An International Business Journal, 10(2), 160-168. Zhang P, Von Oran G.M, Small R.V and Barcellos S, (1999) "Websites that Satisfy Users: A Theoretical Framework for Web User Interface Design and Evaluation". Proceedings of the 32nd Hawaii International Conference on System Sciences

Similar Items