Factors influencing online shopping spending among UUM students
Online shopping is growing rapidly in Malaysia as a new way to shop due to the advancement of the internet. The convenience of online shopping rendering it an emerging trend among consumers, especially the young generation. Therefore, the purpose of this research is to identify the factors that infl...
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| Format: | Thesis |
| Language: | eng eng |
| Published: |
2018
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| Subjects: | |
| Online Access: | https://etd.uum.edu.my/7849/1/s822256_01.pdf https://etd.uum.edu.my/7849/2/s822256_02.pdf |
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