The role of customer relationship management, service quality and innovation as sources of brand equity development

In the highly competitive medical tourism market environment of today, Brand Equity (BE) could become a competitive edge for survival for service providers. In general, medical tourism has been perceived to have a low BE, especially in Jordan. The contribution of Customer Relationship Management (CR...

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Bibliographic Details
Main Author: Shriedeh, Fayez Bassam Fayez
Format: Thesis
Published: 2018
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