The role of customer relationship management, service quality and innovation as sources of brand equity development
In the highly competitive medical tourism market environment of today, Brand Equity (BE) could become a competitive edge for survival for service providers. In general, medical tourism has been perceived to have a low BE, especially in Jordan. The contribution of Customer Relationship Management (CR...
محفوظ في:
| المؤلف الرئيسي: | |
|---|---|
| التنسيق: | أطروحة |
| اللغة: | eng eng |
| منشور في: |
2018
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| الموضوعات: | |
| الوصول للمادة أونلاين: | https://etd.uum.edu.my/7919/1/s95847_01.pdf https://etd.uum.edu.my/7919/2/s95847_02.pdf |
| الوسوم: |
إضافة وسم
لا توجد وسوم, كن أول من يضع وسما على هذه التسجيلة!
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