The role of customer relationship management, service quality and innovation as sources of brand equity development

In the highly competitive medical tourism market environment of today, Brand Equity (BE) could become a competitive edge for survival for service providers. In general, medical tourism has been perceived to have a low BE, especially in Jordan. The contribution of Customer Relationship Management (CR...

Saved in:

書目詳細資料
主要作者:	Shriedeh, Fayez Bassam Fayez
格式:	Thesis
語言:	eng eng
出版:	2018
主題:	HF5415.33 Consumer Behavior.
在線閱讀:	https://etd.uum.edu.my/7919/1/s95847_01.pdf https://etd.uum.edu.my/7919/2/s95847_02.pdf
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

相似書籍

The link on service characteristics, customer satisfaction and competitive strategy among retail chain stores in Kuala Lumpur
由: Loo Jang Yih, Vincent
出版: (2018)

The influence of celebrity endorsement on actual purchase behaviour with mediating role of brand equity: A study on local food brands
由: Nur Shazzana, Ahmad Shaker
出版: (2015)

Factors influence customer loyalty in hotel industry
由: Yan, Zhang
出版: (2015)

Perception of international student towards the Quality of services and their satisfaction with Pusat Kesihatan Universiti, UUM
由: Joy, Ugboaja Chioma
出版: (2020)

The mediating effect of brand trust on the relationships between dimensions of brand equity and purchase intention toward smartphone
由: Al-Koliby, Ibraheem Saleh
出版: (2017)

Relationship between Customer Satisfaction, Brand Trust and Customer Brand Loyalty
由: Khadijah, Kamisan
出版: (2010)

The influence of customer satisfaction, brand trust and brand image towards customer loyalty
由: Nurul Sakinah, Azizan
出版: (2019)

An evaluation of the effects of brand equity on consumer responses: Empirical evidence on Malaysian perspective
由: Aminu, Suleiman Garba
出版: (2016)

The impact of service tax on spending behaviour intention of consumers in Perak, Malaysia
由: Lim, Ying Tong
出版: (2024)

The relationships between social media marketing communications, consumer-based brand equity and consumer response among automotive brands in Malaysia
由: Adetunji, Raji Ridwan
出版: (2018)

Study on middle income earners perception, readiness, acceptance and purchasing behaviour towards goods and services tax (GST) implementation: Case of Maybank and CIMB bank in Kedah and Perlis
由: Nurjannah, Mohd Idris
出版: (2015)

Mediating role of customer satisfaction on service quality and customer loyalty in grocery store in shopping malls in Saudi Arabia
由: Al Otaibi, Naif Mutlaq
出版: (2014)

Behavioral customer brand loyalty among young consumer. The influence of online communities, brand experience and trendiness on cosmetics product.
由: Reetha, Subramaniam
出版: (2022)

The relationship between service quality, customer satisfaction, and hedonic value on generation Y customer loyalty in the context of superstores in Bangladesh: the mediating role of corporate image
由: Alam, Mirza Mohammad Didarul
出版: (2020)

Customer citizenship behaviour (CCB) among automobile online brand communities in Malaysia
由: Siti Noor Aishah, Mohd Sidik
出版: (2019)

Customer satisfaction of music centre service quality in Selangor
由: Tan, Keat Shuang
出版: (2020)

Service innovation and service responsiveness : moderating effect of information technology capability
由: Alminnourliza, Noordin
出版: (2016)

An empirical investigation of smartphone technology acceptance among Universiti Utara Malaysia students
由: Sasitharan, Dayanan
出版: (2014)

Non-price determinants on intention to purchase of organic foods in State of Kedah, Malaysia
由: Tan, Yew Kuan
出版: (2015)

Kesan imej dan kualiti perkhidmatan terhadap gelagat pelajar institusi pengajian tinggi swasta (IPTS) di Jakarta serta kepuasan pelajar sebagai mediator
由: Zaharuddin, ,
出版: (2015)

The direct and indirect effect of green purchasing behavior of consumers in the northern region of Malaysia
由: Sharaf, Muhammed Abdullah
出版: (2018)

A survey on tax compliance behaviour using theory of planned behaviour among business taxpayers in Penang State, Malaysia
由: Gayatri, Panirselvam
出版: (2018)

Purchase Intention of Electric Vehicle Among Gen-X
由: Sheikh Muhammad Al-Azim, Sheik Mujibu Rahman
出版: (2023)

Relationship between service quality and customer loyalty: mediating effect of customer satisfaction and customer trust in Thailand’s audit firms
由: Pringviriya, Nuchsara
出版: (2015)

Analysing Logistics Services Quality On E-Commerce Customer Satisfaction
由: Sivasangari, Balakisnan
出版: (2024)

The consumer perception of brand crisis response strategy, brand reputation, corporate re-branding, and brand loyalty
由: Roslizawati, Ahmad
出版: (2018)

The Effect of Website Quality Service on Customer Satisfaction Study on Qatar Airways
由: Baliem, Ahmed Abubaker
出版: (2009)

The influence of service quality dimensions on customer satisfaction towards tax agents
由: Nor Adwiyah, Awang
出版: (2019)

The relationship between service marketing mix, service quality, service value and customer satisfaction in commercial car parking facilities
由: Ahmad Fiaza, Abdul Shukor
出版: (2016)

The internal branding practice and brand citizenship behavior: the mediating effects of employee brand fit
由: Adamu, Lawi
出版: (2018)

Effect of customer satisfaction on customer loyalty and the moderating role of customer experience in the Nigerian hotel industry
由: Gawuna, Muhammad Sani
出版: (2019)

The Mediating Effect of Waiting Time on the Relationship Between Service Quality and Customer Satisfaction
由: Impira, Alim
出版: (2012)

The impacts of service quality dimensions on customer satisfaction of banking sector in Penang, Malaysia
由: Indrani, Ravinthiran
出版: (2021)

The influence sevices quality of last-mile delivery services on customer satisfaction in Malaysia
由: Tan, Wei Bin
出版: (2024)

Service Quality Higher Education and Customer Satisfaction Among Undergraduate Students of the University of Jordan
由: Alnaser, Ahmad Salih Mheidi
出版: (2010)

The study of encounter service quality among Malaysian' online retailers towards customer loyalty
由: Fatin Firzana, Muhammad Khairi
出版: (2021)

The effect of consumer's need for uniqueness and emotional experience on brand pride: The mediating role of electronic word-of-mouth
由: Arshad, Sana
出版: (2023)

The influence of after-sales service quality, relationship quality and alternative attractiveness on customer loyalty of Malaysian national carmakers
由: Zainil Hanim, Saidin
出版: (2017)

Predictors of brand referral behaviors of cosmetic brand among gen-Y consumers
由: Noor Hasaniyati, Mohd Rejab
出版: (2018)

Customer Satisfaction and Service Quality : A Case Study of Bank Islam Malaysia Berhad (BIMB)
由: Fozi, Awang
出版: (2009)

Services hosted by the Perpustakaan Sultan Abdul Samad, Universiti Putra Malaysia with Cooperation MySyL Group