The consumer perception of brand crisis response strategy, brand reputation, corporate re-branding, and brand loyalty
Sustaining brand loyalty is the key success for the survival of any organisation. Maintaining brand loyalty becomes more challenging during a crisis. A slight mistake in responding to the brand crisis will jeopardise the brand image of the organisation. Despite the seriousness of the issue, little i...
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| Format: | Thesis |
| Language: | eng eng |
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2018
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| Subjects: | |
| Online Access: | https://etd.uum.edu.my/7922/1/s900480_01.pdf https://etd.uum.edu.my/7922/2/s900480_02.pdf |
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