The direct and indirect effect of green purchasing behavior of consumers in the northern region of Malaysia

In the recent years, consumers have started to express their concern over environmental issues, which caused manufacturers together with governments and policy makers to introduce green products as a partial solution. Many studies have put a significant thumbprint in this field, however, with this b...

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Bibliographic Details
Main Author: Sharaf, Muhammed Abdullah
Format: Thesis
Published: 2018
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