The direct and indirect effect of green purchasing behavior of consumers in the northern region of Malaysia

In the recent years, consumers have started to express their concern over environmental issues, which caused manufacturers together with governments and policy makers to introduce green products as a partial solution. Many studies have put a significant thumbprint in this field, however, with this b...

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主要作者:	Sharaf, Muhammed Abdullah
格式:	Thesis
语言:	eng eng
出版:	2018
主题:	HF5415.33 Consumer Behavior.
在线阅读:	https://etd.uum.edu.my/7929/1/s900079_01.pdf https://etd.uum.edu.my/7929/2/s900079_02.pdf
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id	my-uum-etd.7929
record_format	uketd_dc
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng
advisor	Perumal, Selvan
topic	HF5415.33 Consumer Behavior. HF5415.33 Consumer Behavior.
spellingShingle	HF5415.33 Consumer Behavior. HF5415.33 Consumer Behavior. Sharaf, Muhammed Abdullah The direct and indirect effect of green purchasing behavior of consumers in the northern region of Malaysia
description	In the recent years, consumers have started to express their concern over environmental issues, which caused manufacturers together with governments and policy makers to introduce green products as a partial solution. Many studies have put a significant thumbprint in this field, however, with this being an emerging market, there are still many gaps in both literature and in practice. Therefore, this research examines the influence of the perceived value of green products, environmental concern, green advertisement and eco-labels on Malaysian consumers' purchasing behaviour of green products. Furthermore, the study examined the moderating effect of green trust in order to provide a better understanding of the Malaysian consumers' green product purchasing behaviour. This quantitative study presents and discusses empirical findings from a survey of 383 respondents residing in the northern region of Malaysia using partial least squares-structural equation modelling (PLS-SEM). The results from the structural model revealed that the perceived value of green products together with green advertisement and price were crucial in directly affecting Malaysians' green purchasing behaviour. However, hypothesized paths for environmental concern, eco-label and availability of green products were not supported. The findings further indicate that the links between environmental concern and green purchasing behaviour are stronger when the respondents have high green product trust, supporting the moderating effect of green product trust. Finally, the implications are discussed, and the limitations of the study and future directions are briefly outlined.
format	Thesis
qualification_name	Ph.D.
qualification_level	Doctorate
author	Sharaf, Muhammed Abdullah
author_facet	Sharaf, Muhammed Abdullah
author_sort	Sharaf, Muhammed Abdullah
title	The direct and indirect effect of green purchasing behavior of consumers in the northern region of Malaysia
title_short	The direct and indirect effect of green purchasing behavior of consumers in the northern region of Malaysia
title_full	The direct and indirect effect of green purchasing behavior of consumers in the northern region of Malaysia
title_fullStr	The direct and indirect effect of green purchasing behavior of consumers in the northern region of Malaysia
title_full_unstemmed	The direct and indirect effect of green purchasing behavior of consumers in the northern region of Malaysia
title_sort	direct and indirect effect of green purchasing behavior of consumers in the northern region of malaysia
granting_institution	Universiti Utara Malaysia
granting_department	School of Business Management
publishDate	2018
url	https://etd.uum.edu.my/7929/1/s900079_01.pdf https://etd.uum.edu.my/7929/2/s900079_02.pdf
_version_	1747828291271655424
spelling	my-uum-etd.79292021-08-11T07:16:31Z The direct and indirect effect of green purchasing behavior of consumers in the northern region of Malaysia 2018 Sharaf, Muhammed Abdullah Perumal, Selvan School of Business Management School of Business Management HF5415.33 Consumer Behavior. HF5549-5549.5 Personnel Management. Employment In the recent years, consumers have started to express their concern over environmental issues, which caused manufacturers together with governments and policy makers to introduce green products as a partial solution. Many studies have put a significant thumbprint in this field, however, with this being an emerging market, there are still many gaps in both literature and in practice. Therefore, this research examines the influence of the perceived value of green products, environmental concern, green advertisement and eco-labels on Malaysian consumers' purchasing behaviour of green products. Furthermore, the study examined the moderating effect of green trust in order to provide a better understanding of the Malaysian consumers' green product purchasing behaviour. This quantitative study presents and discusses empirical findings from a survey of 383 respondents residing in the northern region of Malaysia using partial least squares-structural equation modelling (PLS-SEM). The results from the structural model revealed that the perceived value of green products together with green advertisement and price were crucial in directly affecting Malaysians' green purchasing behaviour. However, hypothesized paths for environmental concern, eco-label and availability of green products were not supported. The findings further indicate that the links between environmental concern and green purchasing behaviour are stronger when the respondents have high green product trust, supporting the moderating effect of green product trust. 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