A mediated model of E-WOM effects towards continuous use intention of social commerce

Electronic Word of Mouth (e-WOM) plays a significant role in influencing users’ behavioural intention in social commerce (s-commerce). Research on the influence of perceived attributes of e-WOM on continuous use intention of s-commerce is limited to users’ attitudes in continuous usage of s-commerce...

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Bibliographic Details
Main Author: Noori, Atyaf Sami
Format: Thesis
Published: 2019
Online Access:https://etd.uum.edu.my/8163/1/s93274_01.pdf
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