A mediated model of E-WOM effects towards continuous use intention of social commerce

Electronic Word of Mouth (e-WOM) plays a significant role in influencing users’ behavioural intention in social commerce (s-commerce). Research on the influence of perceived attributes of e-WOM on continuous use intention of s-commerce is limited to users’ attitudes in continuous usage of s-commerce...

全面介绍

Saved in:
书目详细资料
主要作者: Noori, Atyaf Sami
格式: Thesis
语言:eng
eng
出版: 2019
主题:
在线阅读:https://etd.uum.edu.my/8163/1/s93274_01.pdf
https://etd.uum.edu.my/8163/2/s93274_02.pdf
标签: 添加标签
没有标签, 成为第一个标记此记录!