Pengaruh strategi pemasaran kualiti perkhidmatan dan imej ke atas nilai dan kesetiaan pengguna pasar mini di Aceh

The primary objective of this study was to empirically determine the relationship between marketing strategy, service quality, image and value of consumer loyalty in the mini markets in Aceh. Globalization and liberalization which increased competition among retailers have created the need for such...

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Bibliographic Details
Main Author: Zulkarnean, Teuku
Format: Thesis
Language:eng
eng
eng
Published: 2020
Subjects:
Online Access:https://etd.uum.edu.my/8552/1/s91808_01.pdf
https://etd.uum.edu.my/8552/2/s91808_02.pdf
https://etd.uum.edu.my/8552/3/s91808_references.docx
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