Consumer Buying Decision Process : A Customer Profile Of Proton Cars Buyers From 1992 To 1995
The market domination of EON in the domestic passenger car market is not surprising given the company’s management rather proactive reactions and abilities towards changes in the business environment. This market share has been able to provide a database of customer information in the determination...
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| Format: | Thesis |
| Language: | eng eng |
| Published: |
1997
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| Online Access: | https://etd.uum.edu.my/862/1/James_Phun_Jin_Eng.pdf https://etd.uum.edu.my/862/2/1.James_Phun_Jin_Eng.pdf |
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