The relationship between financial, privacy, product and convenience risks and online shopping behavior in Pakistan
This study examines the influence of financial risk, privacy risk, product risk, and convenience risk on online shopping behavior with the moderating role of subjective norms and trust in Pakistan. The major motivation of this study is that in Pakistan online shopping faces challenges regarding perc...
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| Format: | Thesis |
| Language: | eng eng eng |
| Published: |
2021
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| Subjects: | |
| Online Access: | https://etd.uum.edu.my/8634/1/s902979_01.pdf https://etd.uum.edu.my/8634/2/s902979_02.pdf https://etd.uum.edu.my/8634/3/s902979_references.docx |
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