The relationship between financial, privacy, product and convenience risks and online shopping behavior in Pakistan

This study examines the influence of financial risk, privacy risk, product risk, and convenience risk on online shopping behavior with the moderating role of subjective norms and trust in Pakistan. The major motivation of this study is that in Pakistan online shopping faces challenges regarding perc...

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Main Author:	Bhatti, Anam
Format:	Thesis
Language:	eng eng eng
Published:	2021
Subjects:	HF5001-6182 Business HF5415.33 Consumer Behavior.
Online Access:	https://etd.uum.edu.my/8634/1/s902979_01.pdf https://etd.uum.edu.my/8634/2/s902979_02.pdf https://etd.uum.edu.my/8634/3/s902979_references.docx
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id	my-uum-etd.8634
record_format	uketd_dc
spelling	my-uum-etd.86342024-01-22T03:44:03Z The relationship between financial, privacy, product and convenience risks and online shopping behavior in Pakistan 2021 Bhatti, Anam Saad, Shahrin Gbadebo, Salimon Maruf School of Business Management School of Business Management HF5001-6182 Business HF5415.33 Consumer Behavior. This study examines the influence of financial risk, privacy risk, product risk, and convenience risk on online shopping behavior with the moderating role of subjective norms and trust in Pakistan. The major motivation of this study is that in Pakistan online shopping faces challenges regarding perceived risks and subjective norms and trust can increase online shopping ratio. In addition, less attention has been paid over perceived risks, subjective norms, and trust to measure online shopping behavior in light of Theory of Planned Behavior, Social Exchange Theory, and perceived risk theory. Systematic random sampling technique used to collect data. Total of 600 questionnaires distributed among students studying in Higher Education Commission recognised universities in Punjab, Pakistan. Partial Least Square Structural Equation Modeling (PLS-SEM) was used to analyze direct and moderating relationships among constructs. The results elucidate that financial risk, privacy risk, product risk, and convenience risk has significant negative influence on online shopping behavior. Besides, subjective norms significantly moderate between financial risk, privacy risk, product risk, convenience risk, and online shopping behavior. Moreover, trust does not moderate between financial risk, product risk, and online shopping behavior. Trust significantly moderate between privacy risk, convenience risk, and online shopping behavior. In practical term, this study suggests online shopping vendors and Pakistan government to consider perceived risk, subjective norms, and trust to improve online shopping behavior. 2021 Thesis https://etd.uum.edu.my/8634/ https://etd.uum.edu.my/8634/1/s902979_01.pdf text eng public https://etd.uum.edu.my/8634/2/s902979_02.pdf text eng public https://etd.uum.edu.my/8634/3/s902979_references.docx text eng public other doctoral Universiti Utara Malaysia
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng eng
advisor	Saad, Shahrin Gbadebo, Salimon Maruf
topic	HF5001-6182 Business HF5415.33 Consumer Behavior.
spellingShingle	HF5001-6182 Business HF5415.33 Consumer Behavior. Bhatti, Anam The relationship between financial, privacy, product and convenience risks and online shopping behavior in Pakistan
description	This study examines the influence of financial risk, privacy risk, product risk, and convenience risk on online shopping behavior with the moderating role of subjective norms and trust in Pakistan. The major motivation of this study is that in Pakistan online shopping faces challenges regarding perceived risks and subjective norms and trust can increase online shopping ratio. In addition, less attention has been paid over perceived risks, subjective norms, and trust to measure online shopping behavior in light of Theory of Planned Behavior, Social Exchange Theory, and perceived risk theory. Systematic random sampling technique used to collect data. Total of 600 questionnaires distributed among students studying in Higher Education Commission recognised universities in Punjab, Pakistan. Partial Least Square Structural Equation Modeling (PLS-SEM) was used to analyze direct and moderating relationships among constructs. The results elucidate that financial risk, privacy risk, product risk, and convenience risk has significant negative influence on online shopping behavior. Besides, subjective norms significantly moderate between financial risk, privacy risk, product risk, convenience risk, and online shopping behavior. Moreover, trust does not moderate between financial risk, product risk, and online shopping behavior. Trust significantly moderate between privacy risk, convenience risk, and online shopping behavior. In practical term, this study suggests online shopping vendors and Pakistan government to consider perceived risk, subjective norms, and trust to improve online shopping behavior.
format	Thesis
qualification_name	other
qualification_level	Doctorate
author	Bhatti, Anam
author_facet	Bhatti, Anam
author_sort	Bhatti, Anam
title	The relationship between financial, privacy, product and convenience risks and online shopping behavior in Pakistan
title_short	The relationship between financial, privacy, product and convenience risks and online shopping behavior in Pakistan
title_full	The relationship between financial, privacy, product and convenience risks and online shopping behavior in Pakistan
title_fullStr	The relationship between financial, privacy, product and convenience risks and online shopping behavior in Pakistan
title_full_unstemmed	The relationship between financial, privacy, product and convenience risks and online shopping behavior in Pakistan
title_sort	relationship between financial, privacy, product and convenience risks and online shopping behavior in pakistan
granting_institution	Universiti Utara Malaysia
granting_department	School of Business Management
publishDate	2021
url	https://etd.uum.edu.my/8634/1/s902979_01.pdf https://etd.uum.edu.my/8634/2/s902979_02.pdf https://etd.uum.edu.my/8634/3/s902979_references.docx
_version_	1794023731679461376

The relationship between financial, privacy, product and convenience risks and online shopping behavior in Pakistan

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