The factors influencing purchase intention of cosmetic products among female consumers in Petaling Jaya

The increasing of the globalization causes the more intense of the competition among cosmetic industry players. In addition, technology advancement such as internet and television change the consumer’s lifestyle and preferences. These situations require the business practitioners to formulize the r...

Full description

Saved in:
Bibliographic Details
Main Author: Nofri, Yanti
Format: Thesis
Language:eng
eng
eng
Published: 2019
Subjects:
Online Access:https://etd.uum.edu.my/8830/1/s820809_01.pdf
https://etd.uum.edu.my/8830/2/s820809_02.pdf
https://etd.uum.edu.my/8830/3/s820809_references.docx
Tags: Add Tag
No Tags, Be the first to tag this record!