The effect of customer relationship management factors on airline customer satisfaction
Airline industry of Pakistan is facing the issue of high passenger turnover, poor infrastructure, ineffectiveness of operations, poor service quality, increasing rate of flight delays and cancellation that leads to passenger’s diffidence. This study investigates mediating effect of corporate image o...
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| Format: | Thesis |
| Language: | eng eng eng |
| Published: |
2020
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| Subjects: | |
| Online Access: | https://etd.uum.edu.my/8870/1/s901485_01.pdf https://etd.uum.edu.my/8870/2/s901485_02.pdf https://etd.uum.edu.my/8870/3/s901485_references.docx |
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