Music in video advertising towards young consumers' decision making : a qualitative approach
Music plays an important role in influencing young consumers’ decision making to buy advertised product or service. However, previous researches have not focused on the power of music in real life without audience conscious. Also, considering about music as a tool to influence young consumer decisio...
Saved in:
| 主要作者: | |
|---|---|
| 格式: | Thesis |
| 語言: | eng eng eng |
| 出版: |
2020
|
| 主題: | |
| 在線閱讀: | https://etd.uum.edu.my/8899/1/depositpermission_s96175.pdf https://etd.uum.edu.my/8899/2/s96175_01.pdf https://etd.uum.edu.my/8899/3/s96175_references.docx |
| 標簽: |
添加標簽
沒有標簽, 成為第一個標記此記錄!
|