Bank Selection Decision : Factors Influencing the Selection of Banks and Banking Services

Two hundred fifty questionnaires were distributed to customers of several banks in three major towns in Kedah: Jitra, Alor Setar and Sungai Petani. Maybank, Bank Bumiputra (M) Bhd, Sime Bank, Public Bank, Ban Hin Lee Bank, DCB Bank and EON Bank were selected. Questionnaires were developed to exami...

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Bibliographic Details
Main Author: Md. Saad, Awang
Format: Thesis
Language:eng
eng
Published: 1997
Subjects:
Online Access:https://etd.uum.edu.my/898/1/Md.Saad_Awang.pdf
https://etd.uum.edu.my/898/2/1.Md.Saad_Awang.pdf
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