Determinants of mobile shopping behaviour: a study among students in UUM

Rapid changing in technology have resulted in altering the ways of shopping from physical to virtual which be access through online. This technology has a significant shift in the retail industry to ensure they can sustain and continue to have the customer by fast the implementation of web-based tec...

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Bibliographic Details
Main Author: Mohamad Noor Farez, Romli
Format: Thesis
Published: 2020
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