The influence of Muslim-friendly attributes and digital media on Malaysia’s Muslim-friendly destination image formation
The growing numbers in the Muslim travel market is recognised as an important segment of the travel industry. The demand for travelling to a Muslim-friendly destination that provides Muslim-friendly attributes has increased significantly. Additionally, the growth of information technology, especiall...
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| Format: | Thesis |
| Language: | eng eng eng |
| Published: |
2020
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| Online Access: | https://etd.uum.edu.my/9077/1/s900743_01.pdf https://etd.uum.edu.my/9077/2/s900743_02.pdf https://etd.uum.edu.my/9077/3/s900743_references.docx |
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