Factors that influence customer switching behavior in the northern region of peninsular Malaysia’s taxi industry
The purpose of this study is to investigate the relationships between pricing, inconvenience, core service failure, service encounter failure, employee responsiveness, attraction by competitors, change in technology, switching cost, word of mouth and customer switching behavior. Consumers who have t...
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| Main Author: | |
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| Format: | Thesis |
| Language: | eng eng eng |
| Published: |
2020
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| Subjects: | |
| Online Access: | https://etd.uum.edu.my/9306/1/s820113_01.pdf https://etd.uum.edu.my/9306/2/s820113_02.pdf https://etd.uum.edu.my/9306/3/s820113_references.docx |
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