Relationship between service quality, ICT orientation and facebook usage with university brand image: mediating role of student satisfaction
Recently, branding policies and strategies have shifted from goods to other services, including education. Inculcation in marketing practices, intense competition among universities demands a distinctive brand image to gain competitive advantage. In higher education, brand building echoes more than...
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| Format: | Thesis |
| Language: | eng eng |
| Published: |
2021
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| Subjects: | |
| Online Access: | https://etd.uum.edu.my/9535/1/depositpermission_s902757.pdf https://etd.uum.edu.my/9535/2/s902757_01.pdf |
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