Brand supportive behaviour among insurance agents in the northern region of Malaysia
Brand supportive behaviour is important to companies because it shows the willingness of agents to go beyond their prescribed roles for the good of the corporate brand. Hence, this study aimed to examine the influence of internal brand orientation and customer orientation on brand supportive behavi...
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| Format: | Thesis |
| Language: | eng eng eng |
| Published: |
2021
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| Subjects: | |
| Online Access: | https://etd.uum.edu.my/9874/1/depositpermission-not%20allow_s900515.pdf https://etd.uum.edu.my/9874/2/s900515_01.pdf https://etd.uum.edu.my/9874/3/s900515_02.pdf |
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