The effects of internal branding and brand commitment on employee brand performance: an empirical evidence from Pakistan’s public sector banks
Many public sector firms have embraced branding to promote the firm's desired image. However, the application of internal branding in public sector enterprises is relatively a newer topic for researchers and practitioners. While public sector branding has grown in prominence, employee branding...
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| Format: | Thesis |
| Language: | eng eng |
| Published: |
2021
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| Subjects: | |
| Online Access: | https://etd.uum.edu.my/9880/1/depositpermission_s900555.pdf https://etd.uum.edu.my/9880/2/s900555_01.pdf |
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