Kesan orientasi keusahawanan, orientasi pasaran dan daya saing terhadap prestasi inovasi produk dalam kalangan perusahaan kecil dan sederhana sektor makanan dan minuman di Malaysia
The objective of this study was to identify the influence of entrepreneurship orientation (EO) and market orientation (MO) on product innovation performance (PIP) among food and beverage sector in small and medium enterprise (SMEs) entrepreneurs in Peninsular Malaysia. This study also aimed to ident...
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| Format: | Thesis |
| Language: | eng eng eng |
| Published: |
2021
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| Subjects: | |
| Online Access: | https://etd.uum.edu.my/9897/1/permission%20to%20deposit-not%20allow-93980.pdf https://etd.uum.edu.my/9897/2/s93980_01.pdf https://etd.uum.edu.my/9897/3/s93980_02.pdf |
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