Kesan orientasi keusahawanan, orientasi pasaran dan daya saing terhadap prestasi inovasi produk dalam kalangan perusahaan kecil dan sederhana sektor makanan dan minuman di Malaysia

The objective of this study was to identify the influence of entrepreneurship orientation (EO) and market orientation (MO) on product innovation performance (PIP) among food and beverage sector in small and medium enterprise (SMEs) entrepreneurs in Peninsular Malaysia. This study also aimed to ident...

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Main Author:	Nasiruddin, Haron
Format:	Thesis
Language:	eng eng eng
Published:	2021
Subjects:	HD56-57.5 Industrial Productivity HD60 Small Business.
Online Access:	https://etd.uum.edu.my/9897/1/permission%20to%20deposit-not%20allow-93980.pdf https://etd.uum.edu.my/9897/2/s93980_01.pdf https://etd.uum.edu.my/9897/3/s93980_02.pdf
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id	my-uum-etd.9897
record_format	uketd_dc
spelling	my-uum-etd.98972022-09-28T08:10:51Z Kesan orientasi keusahawanan, orientasi pasaran dan daya saing terhadap prestasi inovasi produk dalam kalangan perusahaan kecil dan sederhana sektor makanan dan minuman di Malaysia 2021 Nasiruddin, Haron Mohd Saad, Rosli Yusof, Mohd Sufli School of Business Management School of Business Management HD56-57.5 Industrial Productivity HD28-70 Management. Industrial Management HD60 Small Business. The objective of this study was to identify the influence of entrepreneurship orientation (EO) and market orientation (MO) on product innovation performance (PIP) among food and beverage sector in small and medium enterprise (SMEs) entrepreneurs in Peninsular Malaysia. This study also aimed to identify the impact of competitiveness as a mediating factor in the relationship between EO, MO and PIP. In this study, EO, MO and competitiveness have been examined as independent variable that influenced PIP. For the purpose of data analysis and hypothesis testing, multiple regression analysis was tested the influence of independent variable and dependent variable. The findings of this study through the factor analysis test found that EO is represented by 2 dimensions, namely innovativeness and proactive. However only proactive is found reliable. Competitiveness is represented by 3 dimensions, namely overall low cost, product diversity and market diversity. PIP is represented by efficacy and efficiency. This study involved 338 SME entrepreneurs in the food and beverage sector in Peninsular Malaysia. The results of this multiple regression test show that proactive and MO have positive effects on efficacy and efficiency. Hierarchical multiple regression tests were also conducted to evaluate the effect of competitiveness as a mediator. Finding of the study exhibited that market diversity and product diversity influenced the relationship proactive and effectiveness; overall low cost and market diversity influenced the relationship between proactive and efficiency; product diversity and market diversity affect the relationship between OP and efficiency; overall low cost, product diversity and market diversity influenced the relationship between OP and efficiency. It is hope that this study will enhance the knowledge regarding product innovation amongst PKS entrepreneur. Based on the findings of the study, theoretical and practical implications are also discussed. Finally, some limitations and suggestions for future studies are also discussed in this study. 2021 Thesis https://etd.uum.edu.my/9897/ https://etd.uum.edu.my/9897/1/permission%20to%20deposit-not%20allow-93980.pdf text eng staffonly https://etd.uum.edu.my/9897/2/s93980_01.pdf text eng staffonly https://etd.uum.edu.my/9897/3/s93980_02.pdf text eng staffonly other doctoral Universiti Utara Malaysia
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng eng
advisor	Mohd Saad, Rosli Yusof, Mohd Sufli
topic	HD56-57.5 Industrial Productivity HD56-57.5 Industrial Productivity HD60 Small Business.
spellingShingle	HD56-57.5 Industrial Productivity HD56-57.5 Industrial Productivity HD60 Small Business. Nasiruddin, Haron Kesan orientasi keusahawanan, orientasi pasaran dan daya saing terhadap prestasi inovasi produk dalam kalangan perusahaan kecil dan sederhana sektor makanan dan minuman di Malaysia
description	The objective of this study was to identify the influence of entrepreneurship orientation (EO) and market orientation (MO) on product innovation performance (PIP) among food and beverage sector in small and medium enterprise (SMEs) entrepreneurs in Peninsular Malaysia. This study also aimed to identify the impact of competitiveness as a mediating factor in the relationship between EO, MO and PIP. In this study, EO, MO and competitiveness have been examined as independent variable that influenced PIP. For the purpose of data analysis and hypothesis testing, multiple regression analysis was tested the influence of independent variable and dependent variable. The findings of this study through the factor analysis test found that EO is represented by 2 dimensions, namely innovativeness and proactive. However only proactive is found reliable. Competitiveness is represented by 3 dimensions, namely overall low cost, product diversity and market diversity. PIP is represented by efficacy and efficiency. This study involved 338 SME entrepreneurs in the food and beverage sector in Peninsular Malaysia. The results of this multiple regression test show that proactive and MO have positive effects on efficacy and efficiency. Hierarchical multiple regression tests were also conducted to evaluate the effect of competitiveness as a mediator. Finding of the study exhibited that market diversity and product diversity influenced the relationship proactive and effectiveness; overall low cost and market diversity influenced the relationship between proactive and efficiency; product diversity and market diversity affect the relationship between OP and efficiency; overall low cost, product diversity and market diversity influenced the relationship between OP and efficiency. It is hope that this study will enhance the knowledge regarding product innovation amongst PKS entrepreneur. Based on the findings of the study, theoretical and practical implications are also discussed. Finally, some limitations and suggestions for future studies are also discussed in this study.
format	Thesis
qualification_name	other
qualification_level	Doctorate
author	Nasiruddin, Haron
author_facet	Nasiruddin, Haron
author_sort	Nasiruddin, Haron
title	Kesan orientasi keusahawanan, orientasi pasaran dan daya saing terhadap prestasi inovasi produk dalam kalangan perusahaan kecil dan sederhana sektor makanan dan minuman di Malaysia
title_short	Kesan orientasi keusahawanan, orientasi pasaran dan daya saing terhadap prestasi inovasi produk dalam kalangan perusahaan kecil dan sederhana sektor makanan dan minuman di Malaysia
title_full	Kesan orientasi keusahawanan, orientasi pasaran dan daya saing terhadap prestasi inovasi produk dalam kalangan perusahaan kecil dan sederhana sektor makanan dan minuman di Malaysia
title_fullStr	Kesan orientasi keusahawanan, orientasi pasaran dan daya saing terhadap prestasi inovasi produk dalam kalangan perusahaan kecil dan sederhana sektor makanan dan minuman di Malaysia
title_full_unstemmed	Kesan orientasi keusahawanan, orientasi pasaran dan daya saing terhadap prestasi inovasi produk dalam kalangan perusahaan kecil dan sederhana sektor makanan dan minuman di Malaysia
title_sort	kesan orientasi keusahawanan, orientasi pasaran dan daya saing terhadap prestasi inovasi produk dalam kalangan perusahaan kecil dan sederhana sektor makanan dan minuman di malaysia
granting_institution	Universiti Utara Malaysia
granting_department	School of Business Management
publishDate	2021
url	https://etd.uum.edu.my/9897/1/permission%20to%20deposit-not%20allow-93980.pdf https://etd.uum.edu.my/9897/2/s93980_01.pdf https://etd.uum.edu.my/9897/3/s93980_02.pdf
_version_	1747828696986681344

Kesan orientasi keusahawanan, orientasi pasaran dan daya saing terhadap prestasi inovasi produk dalam kalangan perusahaan kecil dan sederhana sektor makanan dan minuman di Malaysia

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