The relationship between e-service quality, trust and satisfaction towards consumer online shopping during Covid-19 pandemic
The growing usage of the internet and online shopping in Malaysia provides huge prospects in the e-commerce market, especially for the B2C segment. However, there is a need to study what factors influence consumers' behavior when shopping online. At the same time, the Covid-19 pandemic that occ...
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| Format: | Thesis |
| Language: | eng eng |
| Published: |
2021
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| Subjects: | |
| Online Access: | https://etd.uum.edu.my/9957/1/depositpermission_825395.pdf https://etd.uum.edu.my/9957/2/s825395_01.pdf |
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