The effects of customer-brand relationship investments on customer engagement (IR)

Achieving a strong customer-brand relationship is indeed a winning differentiating strategy for companies to survive in today's highly competitive marketplace. However, due to limited studies and narrow approach, the existing literature has not yet provided sufficient explanation on the contrib...

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書目詳細資料
主要作者: Zuraidah Zainol
格式: thesis
語言:eng
出版: 2014
主題:
在線閱讀:https://ir.upsi.edu.my/detailsg.php?det=2454
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