The effect of marketing mix strategies on customers purchase decision at Muslim Chinese restaurants among students in Selangor Malaysia

This study is conducted to examine the effect of marketing mix strategies on customerspurchasing decision at Muslim Chinese restaurants among students in Selangor. This studyadapted deductive and quantitative methods. The type of research used in this study iscausal research. Causal research is a ty...

Full description

Saved in:
Bibliographic Details
Main Author: Hawateh, Sujood Ahmed Hasan
Format: thesis
Language:eng
Published: 2019
Subjects:
Online Access:https://ir.upsi.edu.my/detailsg.php?det=5388
Tags: Add Tag
No Tags, Be the first to tag this record!