The mediating effect of customer inspiration between market orientation, satisfaction and loyalty among Proton users

The purpose of this study was to investigate the mediating effect of customer inspirationbetween customer-defined market orientation, customer satisfaction and customer loyalty amongPROTON users. The study was quantitative in nature. A Total of 357 responses was collected throughrandom sampling from...

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Bibliographic Details
Main Author: Mustafa Rehman Khan
Format: thesis
Language:eng
Published: 2020
Subjects:
Online Access:https://ir.upsi.edu.my/detailsg.php?det=6439
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