The mediating effect of customer inspiration between market orientation, satisfaction and loyalty among Proton users

The purpose of this study was to investigate the mediating effect of customer inspirationbetween customer-defined market orientation, customer satisfaction and customer loyalty amongPROTON users. The study was quantitative in nature. A Total of 357 responses was collected throughrandom sampling from...

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主要作者: Mustafa Rehman Khan
格式: thesis
語言:eng
出版: 2020
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在線閱讀:https://ir.upsi.edu.my/detailsg.php?det=6439
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