Factors influencing impulse buying behavior among working ladies in Selangor, Malaysia

<p>Within consumer behaviors studies, impulsive buying behavior is always an</p><p>interesting issue, where many researchers and marketers make efforts to understand it.</p><p>However, due to various marketing techniques and innov...

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書目詳細資料
主要作者: Chan, Yuen Yue
格式: thesis
語言:eng
出版: 2022
主題:
在線閱讀:https://ir.upsi.edu.my/detailsg.php?det=9697
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