Factors influencing impulse buying behavior among working ladies in Selangor, Malaysia

<p>Within consumer behaviors studies, impulsive buying behavior is always an</p><p>interesting issue, where many researchers and marketers make efforts to understand it.</p><p>However, due to various marketing techniques and innov...

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Main Author: Chan, Yuen Yue
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Language:eng
Published: 2022
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institution Universiti Pendidikan Sultan Idris
collection UPSI Digital Repository
language eng
topic HD Industries
Land use
Labor
spellingShingle HD Industries
Land use
Labor
Chan, Yuen Yue
Factors influencing impulse buying behavior among working ladies in Selangor, Malaysia
description <p>Within consumer behaviors studies, impulsive buying behavior is always an</p><p>interesting issue, where many researchers and marketers make efforts to understand it.</p><p>However, due to various marketing techniques and innovations, it is much easier for</p><p>consumers to buy impulsively. The research objective of this study is to investigate how</p><p>extrinsic cues affect impulse buying behavior amongst working ladies. The five</p><p>extrinsic cues involved in this research are price, store atmosphere, brand reputation,</p><p>country of origin and social influence. The target population of this study is full-time</p><p>working ladies aged between 16 to 35 years. Purposive sampling technique was used,</p><p>with sampling size of 400. Questionnaire is the research instrument used, and 400</p><p>questionnaires were distributed in One Utama shopping mall, Selangor. The data</p><p>collected was then analyzed using Statistical Packages for the Social Science (SPSS).</p><p>Multiple linear regression analysis was conducted for data analysis. The findings</p><p>revealed that price ( = -0.407, p < 0.05), store atmosphere ( = 0.359, p < 0.05) and</p><p>social influence ( = -0.331, p < 0.05) are significantly influence impulse buying</p><p>behavior of working ladies. However, brand reputation ( = -0.170, p > 0.05) and</p><p>country of origin ( = -0.106, p > 0.05) of the product are not significantly influence</p><p>impulse buying behavior of working ladies. In conclusion, this research provides useful</p><p>information and insight to the marketers of Malaysias apparel industry in</p><p>understanding consumers needs deeper to contribute to the growth of their business.</p><p>This can help Malaysias apparel industry plan and apply suitable marketing strategies</p><p>to enhance their industry performance by understanding their customers needs through</p><p>the utilization of influencers.</p>
format thesis
qualification_name
qualification_level Master's degree
author Chan, Yuen Yue
author_facet Chan, Yuen Yue
author_sort Chan, Yuen Yue
title Factors influencing impulse buying behavior among working ladies in Selangor, Malaysia
title_short Factors influencing impulse buying behavior among working ladies in Selangor, Malaysia
title_full Factors influencing impulse buying behavior among working ladies in Selangor, Malaysia
title_fullStr Factors influencing impulse buying behavior among working ladies in Selangor, Malaysia
title_full_unstemmed Factors influencing impulse buying behavior among working ladies in Selangor, Malaysia
title_sort factors influencing impulse buying behavior among working ladies in selangor, malaysia
granting_institution Universiti Pendidikan Sultan Idris
granting_department Fakulti Pengurusan dan Ekonomi
publishDate 2022
url https://ir.upsi.edu.my/detailsg.php?det=9697
_version_ 1783730293696364544
spelling oai:ir.upsi.edu.my:96972023-11-16 Factors influencing impulse buying behavior among working ladies in Selangor, Malaysia 2022 Chan, Yuen Yue HD Industries. Land use. Labor <p>Within consumer behaviors studies, impulsive buying behavior is always an</p><p>interesting issue, where many researchers and marketers make efforts to understand it.</p><p>However, due to various marketing techniques and innovations, it is much easier for</p><p>consumers to buy impulsively. The research objective of this study is to investigate how</p><p>extrinsic cues affect impulse buying behavior amongst working ladies. The five</p><p>extrinsic cues involved in this research are price, store atmosphere, brand reputation,</p><p>country of origin and social influence. The target population of this study is full-time</p><p>working ladies aged between 16 to 35 years. Purposive sampling technique was used,</p><p>with sampling size of 400. Questionnaire is the research instrument used, and 400</p><p>questionnaires were distributed in One Utama shopping mall, Selangor. The data</p><p>collected was then analyzed using Statistical Packages for the Social Science (SPSS).</p><p>Multiple linear regression analysis was conducted for data analysis. The findings</p><p>revealed that price ( = -0.407, p < 0.05), store atmosphere ( = 0.359, p < 0.05) and</p><p>social influence ( = -0.331, p < 0.05) are significantly influence impulse buying</p><p>behavior of working ladies. However, brand reputation ( = -0.170, p > 0.05) and</p><p>country of origin ( = -0.106, p > 0.05) of the product are not significantly influence</p><p>impulse buying behavior of working ladies. In conclusion, this research provides useful</p><p>information and insight to the marketers of Malaysias apparel industry in</p><p>understanding consumers needs deeper to contribute to the growth of their business.</p><p>This can help Malaysias apparel industry plan and apply suitable marketing strategies</p><p>to enhance their industry performance by understanding their customers needs through</p><p>the utilization of influencers.</p> 2022 thesis https://ir.upsi.edu.my/detailsg.php?det=9697 https://ir.upsi.edu.my/detailsg.php?det=9697 text eng closedAccess Masters Universiti Pendidikan Sultan Idris Fakulti Pengurusan dan Ekonomi <p>Abrams, D. R. (2007). Introduction to Regression. Princeton University Library.</p><p>Abratt, R., & Goodey, S. D. (1990). Unplanned Buying and In-Store Stimuli in Supermarkets. Managerial and Decision Economics, 11(2), 111-121.</p><p>Acebrn, L. B., & Dopico, D. C. (2000). 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