Factors influencing impulse buying behavior among working ladies in Selangor, Malaysia

Within consumer behaviors studies, impulsive buying behavior is always aninteresting issue, where many researchers and marketers make efforts to understand it.However, due to various marketing techniques and innov...

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Main Author:	Chan, Yuen Yue
Format:	thesis
Language:	eng
Published:	2022
Subjects:	HD Industries Land use Labor
Online Access:	https://ir.upsi.edu.my/detailsg.php?det=9697
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institution	Universiti Pendidikan Sultan Idris
collection	UPSI Digital Repository
language	eng
topic	HD Industries Land use Labor
spellingShingle	HD Industries Land use Labor Chan, Yuen Yue Factors influencing impulse buying behavior among working ladies in Selangor, Malaysia
description	<p>Within consumer behaviors studies, impulsive buying behavior is always an</p><p>interesting issue, where many researchers and marketers make efforts to understand it.</p><p>However, due to various marketing techniques and innovations, it is much easier for</p><p>consumers to buy impulsively. The research objective of this study is to investigate how</p><p>extrinsic cues affect impulse buying behavior amongst working ladies. The five</p><p>extrinsic cues involved in this research are price, store atmosphere, brand reputation,</p><p>country of origin and social influence. The target population of this study is full-time</p><p>working ladies aged between 16 to 35 years. Purposive sampling technique was used,</p><p>with sampling size of 400. Questionnaire is the research instrument used, and 400</p><p>questionnaires were distributed in One Utama shopping mall, Selangor. The data</p><p>collected was then analyzed using Statistical Packages for the Social Science (SPSS).</p><p>Multiple linear regression analysis was conducted for data analysis. The findings</p><p>revealed that price ( = -0.407, p < 0.05), store atmosphere ( = 0.359, p < 0.05) and</p><p>social influence ( = -0.331, p < 0.05) are significantly influence impulse buying</p><p>behavior of working ladies. However, brand reputation ( = -0.170, p > 0.05) and</p><p>country of origin ( = -0.106, p > 0.05) of the product are not significantly influence</p><p>impulse buying behavior of working ladies. In conclusion, this research provides useful</p><p>information and insight to the marketers of Malaysias apparel industry in</p><p>understanding consumers needs deeper to contribute to the growth of their business.</p><p>This can help Malaysias apparel industry plan and apply suitable marketing strategies</p><p>to enhance their industry performance by understanding their customers needs through</p><p>the utilization of influencers.</p>
format	thesis
qualification_name
qualification_level	Master's degree
author	Chan, Yuen Yue
author_facet	Chan, Yuen Yue
author_sort	Chan, Yuen Yue
title	Factors influencing impulse buying behavior among working ladies in Selangor, Malaysia
title_short	Factors influencing impulse buying behavior among working ladies in Selangor, Malaysia
title_full	Factors influencing impulse buying behavior among working ladies in Selangor, Malaysia
title_fullStr	Factors influencing impulse buying behavior among working ladies in Selangor, Malaysia
title_full_unstemmed	Factors influencing impulse buying behavior among working ladies in Selangor, Malaysia
title_sort	factors influencing impulse buying behavior among working ladies in selangor, malaysia
granting_institution	Universiti Pendidikan Sultan Idris
granting_department	Fakulti Pengurusan dan Ekonomi
publishDate	2022
url	https://ir.upsi.edu.my/detailsg.php?det=9697
_version_	1783730293696364544
spelling	oai:ir.upsi.edu.my:96972023-11-16 Factors influencing impulse buying behavior among working ladies in Selangor, Malaysia 2022 Chan, Yuen Yue HD Industries. Land use. Labor <p>Within consumer behaviors studies, impulsive buying behavior is always an</p><p>interesting issue, where many researchers and marketers make efforts to understand it.</p><p>However, due to various marketing techniques and innovations, it is much easier for</p><p>consumers to buy impulsively. The research objective of this study is to investigate how</p><p>extrinsic cues affect impulse buying behavior amongst working ladies. The five</p><p>extrinsic cues involved in this research are price, store atmosphere, brand reputation,</p><p>country of origin and social influence. The target population of this study is full-time</p><p>working ladies aged between 16 to 35 years. Purposive sampling technique was used,</p><p>with sampling size of 400. Questionnaire is the research instrument used, and 400</p><p>questionnaires were distributed in One Utama shopping mall, Selangor. The data</p><p>collected was then analyzed using Statistical Packages for the Social Science (SPSS).</p><p>Multiple linear regression analysis was conducted for data analysis. The findings</p><p>revealed that price ( = -0.407, p < 0.05), store atmosphere ( = 0.359, p < 0.05) and</p><p>social influence ( = -0.331, p < 0.05) are significantly influence impulse buying</p><p>behavior of working ladies. However, brand reputation ( = -0.170, p > 0.05) and</p><p>country of origin ( = -0.106, p > 0.05) of the product are not significantly influence</p><p>impulse buying behavior of working ladies. In conclusion, this research provides useful</p><p>information and insight to the marketers of Malaysias apparel industry in</p><p>understanding consumers needs deeper to contribute to the growth of their business.</p><p>This can help Malaysias apparel industry plan and apply suitable marketing strategies</p><p>to enhance their industry performance by understanding their customers needs through</p><p>the utilization of influencers.</p> 2022 thesis https://ir.upsi.edu.my/detailsg.php?det=9697 https://ir.upsi.edu.my/detailsg.php?det=9697 text eng closedAccess Masters Universiti Pendidikan Sultan Idris Fakulti Pengurusan dan Ekonomi <p>Abrams, D. R. (2007). Introduction to Regression. Princeton University Library.</p><p>Abratt, R., & Goodey, S. D. (1990). Unplanned Buying and In-Store Stimuli in Supermarkets. Managerial and Decision Economics, 11(2), 111-121.</p><p>Acebrn, L. B., & Dopico, D. C. (2000). 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