Factors influencing impulse buying behavior among working ladies in Selangor, Malaysia

<p>Within consumer behaviors studies, impulsive buying behavior is always an</p><p>interesting issue, where many researchers and marketers make efforts to understand it.</p><p>However, due to various marketing techniques and innov...

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Bibliographic Details
Main Author: Chan, Yuen Yue
Format: thesis
Language:eng
Published: 2022
Subjects:
Online Access:https://ir.upsi.edu.my/detailsg.php?det=9697
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