The choice of mechanisms and technologies to build online trust in e-commerce website and the influence of personal characteristics

<p>Aim of this study was to investigate the preference of mechanism and technologies to build online</p><p>trust among consumer towards e-commerce website. Mechanisms and technologies that being studied</p><p>were secure communica...

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Bibliographic Details
Main Author: Flora Membuas
Format: thesis
Language:eng
Published: 2011
Subjects:
Online Access:https://ir.upsi.edu.my/detailsg.php?det=9911
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