The choice of mechanisms and technologies to build online trust in e-commerce website and the influence of personal characteristics

The choice of mechanisms and technologies to build online trust in e-commerce website and the influence of personal characteristics

<p>Aim of this study was to investigate the preference of mechanism and technologies to build online</p><p>trust among consumer towards e-commerce website. Mechanisms and technologies that being studied</p><p>were secure communica...

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Main Author: Flora Membuas
Format: thesis
Language:eng
Published: 2011
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Online Access:https://ir.upsi.edu.my/detailsg.php?det=9911
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spelling oai:ir.upsi.edu.my:99112024-03-15 The choice of mechanisms and technologies to build online trust in e-commerce website and the influence of personal characteristics 2011 Flora Membuas <p>Aim of this study was to investigate the preference of mechanism and technologies to build online</p><p>trust among consumer towards e-commerce website. Mechanisms and technologies that being studied</p><p>were secure communication channel mechanism, interaction with past consumers, clear policy, website</p><p>design, third party services, company information, and products or services information. The</p><p>selection of mechanisms and technologies are influenced by the gender, e-commerce experience,</p><p>Internet experience and personality being study to investigate influence of these factors. This</p><p>study adopted quantitative approach, use questionnaire as instrument and samples were 226</p><p>postgraduate from one of the public institutions of higher education (IPTA) in Malaysia. To</p><p>determine the effect of the selection mechanism and the existence of such technology, comparison of</p><p>mean values using t test and ANOVA test were performed. It was found that only Internet experience</p><p>affects online trust towards e-commerce website while gender, type of personality and e-commerce</p><p>experience do not influence online trust. For e-retailing and e-service website, clear policy is</p><p>the most important mechanism to build online trust while for e-banking website, third party</p><p>services has been selected. E-commerce website in future is recommended to have these seven trust</p><p>triggers to attract consumers to engage with e- commerce transactions. Overall, secure</p><p>communication channel is the most important technology for e-commerce website to build online trust among consumers.</p><p></p> 2011 thesis https://ir.upsi.edu.my/detailsg.php?det=9911 https://ir.upsi.edu.my/detailsg.php?det=9911 text eng closedAccess Masters Universiti Pendidikan Sultan Idris Fakulti Seni, Komputeran dan Industri Kreatif N/A
institution Universiti Pendidikan Sultan Idris
collection UPSI Digital Repository
language eng
topic
spellingShingle
Flora Membuas
The choice of mechanisms and technologies to build online trust in e-commerce website and the influence of personal characteristics
description <p>Aim of this study was to investigate the preference of mechanism and technologies to build online</p><p>trust among consumer towards e-commerce website. Mechanisms and technologies that being studied</p><p>were secure communication channel mechanism, interaction with past consumers, clear policy, website</p><p>design, third party services, company information, and products or services information. The</p><p>selection of mechanisms and technologies are influenced by the gender, e-commerce experience,</p><p>Internet experience and personality being study to investigate influence of these factors. This</p><p>study adopted quantitative approach, use questionnaire as instrument and samples were 226</p><p>postgraduate from one of the public institutions of higher education (IPTA) in Malaysia. To</p><p>determine the effect of the selection mechanism and the existence of such technology, comparison of</p><p>mean values using t test and ANOVA test were performed. It was found that only Internet experience</p><p>affects online trust towards e-commerce website while gender, type of personality and e-commerce</p><p>experience do not influence online trust. For e-retailing and e-service website, clear policy is</p><p>the most important mechanism to build online trust while for e-banking website, third party</p><p>services has been selected. E-commerce website in future is recommended to have these seven trust</p><p>triggers to attract consumers to engage with e- commerce transactions. Overall, secure</p><p>communication channel is the most important technology for e-commerce website to build online trust among consumers.</p><p></p>
format thesis
qualification_name
qualification_level Master's degree
author Flora Membuas
author_facet Flora Membuas
author_sort Flora Membuas
title The choice of mechanisms and technologies to build online trust in e-commerce website and the influence of personal characteristics
title_short The choice of mechanisms and technologies to build online trust in e-commerce website and the influence of personal characteristics
title_full The choice of mechanisms and technologies to build online trust in e-commerce website and the influence of personal characteristics
title_fullStr The choice of mechanisms and technologies to build online trust in e-commerce website and the influence of personal characteristics
title_full_unstemmed The choice of mechanisms and technologies to build online trust in e-commerce website and the influence of personal characteristics
title_sort choice of mechanisms and technologies to build online trust in e-commerce website and the influence of personal characteristics
granting_institution Universiti Pendidikan Sultan Idris
granting_department Fakulti Seni, Komputeran dan Industri Kreatif
publishDate 2011
url https://ir.upsi.edu.my/detailsg.php?det=9911
_version_ 1794025776004202496

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