Viewer's perception and causes of irritation in television advertising /

Viewer's perception and causes of irritation in television advertising /

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書目詳細資料
主要作者: Chong, Boon How
格式: Thesis 圖書
語言:English
出版: 1990.
主題:
Sistem Televisyen Malaysia Berhad.
Television advertising > Malaysia.
Television viewers > Malaysia.
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實物特徵
Item Description:PPZ.
Microfiche. Kuala Lumpur : University of Malaya Library, 1999. 2 fiches : negative ; 11 x 15 cm.
Refer Microfilm 2935
實物描述:iv, 98 leaves : ill. ; 30 cm.
參考書目:Bibliography: leaves 52-54.

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