Viewer reaction to television advertising /
Saved in:
主要作者: | Ngu, Teck Hua |
---|---|
格式: | Thesis 图书 |
语言: | English |
出版: |
1991.
|
主题: | |
标签: |
添加标签
没有标签, 成为第一个标记此记录!
|
相似书籍
-
Interpretations of a Malaysian television commercial : a multimodal analysis /
由: Periasamy, Melissa Shamini -
Investigating inferences in advertising on Malaysian TV commercials /
由: Aizimah binti Abu Samah
出版: (2005) -
Viewer's perception and causes of irritation in television advertising /
由: Chong, Boon How
出版: (1990) -
Consumers' perceived relationship between television advertising recall and brand purchase decision
由: Siew, Siok Peik
出版: (1999) -
Conversational implicatures in advertisements on Malaysian television /
由: Gregory, Andrew Adolph
出版: (2006)