A case study of the strategic marketing process in the South East Asia marketing organisation of a multinational company /

A case study of the strategic marketing process in the South East Asia marketing organisation of a multinational company /

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Bibliographic Details
Main Author: Lye, Chan Loy
Format: Thesis Book
Language:English
Published: 1992.
Subjects:
Marketing > Asia, Southeastern > Management
Strategic planning > Asia, Southeastern
Business enterprises > Asia, Southeastern > Management.
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