Lye, C. L. (1992). A case study of the strategic marketing process in the South East Asia marketing organisation of a multinational company.
Chicago Style (17th ed.) CitationLye, Chan Loy. A Case Study of the Strategic Marketing Process in the South East Asia Marketing Organisation of a Multinational Company. 1992.
MLA (8th ed.) CitationLye, Chan Loy. A Case Study of the Strategic Marketing Process in the South East Asia Marketing Organisation of a Multinational Company. 1992.
Warning: These citations may not always be 100% accurate.