| LEADER | 01173cam a2200301 a 4500 | ||
|---|---|---|---|
| 001 | u429722 | ||
| 003 | SIRSI | ||
| 008 | 890821s1998 my ab t 00 1 eng m | ||
| 035 | |a ACF-8453 | ||
| 040 | |a UMM |d UME | ||
| 043 | |a a-my-- | ||
| 090 | |a HF5415.126 |b Yap | ||
| 091 | |a Microfiche 13850 | ||
| 099 | |a 658.84-595 |b Yap | ||
| 100 | 1 | 0 | |a Yap, Sook Neok. |
| 245 | 1 | 0 | |a Consumers' attitudes towards direct marketing in Malaysia / |c Yap Sook Neok. |
| 260 | |c 1998. | ||
| 300 | |a 58 leaves [append.] : |b ill. ; |c 29 cm. | ||
| 500 | |a Microfiche. Kuala Lumpur : University of Malaya Library, 1998. 1 fiche : negative ; 11 x 15 cm. | ||
| 502 | |a Dissertation (M.B.A.) -- Fakulti Perniagaan dan Perakaunan, Universiti Malaya, 1998. | ||
| 504 | |a Bibliography: leaves 54-58. | ||
| 650 | 0 | |a Direct marketing |z Malaysia | |
| 650 | 0 | |a Consumers |z Malaysia |x Attitudes | |
| 710 | 2 | 0 | |a Universiti Malaya. |b Fakulti Perniagaan dan Perakaunan. |
| 948 | |a 02/10/1998 |b 29/12/1998 | ||
| 596 | |a 1 9 | ||
| 999 | |a HF5415.126 YAP |w LC |c 1 |i A507733608 |d 1/3/2002 |l STACKS |m P01UTAMA |n 52 |r Y |s Y |t TESIS |u 13/10/1998 | ||
| 999 | |a TESIS 658.84-595 YAP |w LC |c 1 |i A507995504 |l DISCARD |m P09EKONOMI |r Y |s Y |t TESIS |u 26/10/1998 | ||
