Consumers' attitudes towards direct marketing in Malaysia /
محفوظ في:
المؤلف الرئيسي: | |
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التنسيق: | أطروحة كتاب |
اللغة: | English |
منشور في: |
1998.
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الموضوعات: | |
الوسوم: |
إضافة وسم
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001 | u429722 | ||
003 | SIRSI | ||
008 | 890821s1998 my ab t 00 1 eng m | ||
035 | |a ACF-8453 | ||
040 | |a UMM |d UME | ||
043 | |a a-my-- | ||
090 | |a HF5415.126 |b Yap | ||
091 | |a Microfiche 13850 | ||
099 | |a 658.84-595 |b Yap | ||
100 | 1 | 0 | |a Yap, Sook Neok. |
245 | 1 | 0 | |a Consumers' attitudes towards direct marketing in Malaysia / |c Yap Sook Neok. |
260 | |c 1998. | ||
300 | |a 58 leaves [append.] : |b ill. ; |c 29 cm. | ||
500 | |a Microfiche. Kuala Lumpur : University of Malaya Library, 1998. 1 fiche : negative ; 11 x 15 cm. | ||
502 | |a Dissertation (M.B.A.) -- Fakulti Perniagaan dan Perakaunan, Universiti Malaya, 1998. | ||
504 | |a Bibliography: leaves 54-58. | ||
650 | 0 | |a Direct marketing |z Malaysia | |
650 | 0 | |a Consumers |z Malaysia |x Attitudes | |
710 | 2 | 0 | |a Universiti Malaya. |b Fakulti Perniagaan dan Perakaunan. |
948 | |a 02/10/1998 |b 29/12/1998 | ||
596 | |a 1 9 | ||
999 | |a HF5415.126 YAP |w LC |c 1 |i A507733608 |d 1/3/2002 |l STACKS |m P01UTAMA |n 52 |r Y |s Y |t TESIS |u 13/10/1998 | ||
999 | |a TESIS 658.84-595 YAP |w LC |c 1 |i A507995504 |l DISCARD |m P09EKONOMI |r Y |s Y |t TESIS |u 26/10/1998 |