The moderating effects of mood in print advertising /
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| Main Author: | |
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| Format: | Thesis Book |
| Language: | English |
| Published: |
2001.
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| Subjects: | |
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| LEADER | 00864nam a2200229 a 4500 | ||
|---|---|---|---|
| 001 | u691573 | ||
| 003 | SIRSI | ||
| 008 | 020917s2001 si v 00 1 eng m | ||
| 040 | |a UMM | ||
| 090 | |a HD31 |b NUSP 2001 Che | ||
| 100 | 1 | 0 | |a Cheng, Peng Sim. |
| 245 | 1 | 4 | |a The moderating effects of mood in print advertising / |c Cheng Peng Sim. |
| 260 | |c 2001. | ||
| 300 | |a xvi, 232 leaves : |b ill. ; |c 30 cm. | ||
| 502 | |a Thesis (Ph.D.) -- Dept. of Marketing, Faculty of Business Administration, National University of Singapore, 2001. | ||
| 504 | |a Bibliography: leaves 184-195. | ||
| 650 | 0 | |a Mood (Psychology) | |
| 650 | 0 | |a Advertising |x Social aspects | |
| 650 | 0 | |a Marketing |x Social aspects | |
| 948 | |a 10/10/2002 |b 10/10/2002 | ||
| 596 | |a 1 | ||
| 999 | |a HD31 NUSP 2001 CHE |w LC |c 1 |i A510890021 |d 27/7/2005 |f 27/7/2005 |g 1 |l B_KOM4 |m P01UTAMA |r Y |s Y |t TESIS |u 11/4/2005 |o .PUBLIC. BKOM 4 : 43671 | ||