The interplay between product concept and brand personality : effects on inferences and brand extensions /

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書目詳細資料
主要作者:	Kum, Doreen
格式:	Thesis 圖書
語言:	English
出版:	2003.
主題:	Brand name products > Marketing.
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

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